By the early twentieth century, cowboys and ranchers from Reno to Arizona were wearing dungarees. Denim was the fabric of nonconformity, and because it was cheap and easy to clean, blue jeans became especially popular with kids (and the mothers washing their clothing) from the 1930s to the 1950s.
People want to wear denim, not just for its ease, but because it's always evolving. Jeans remain timelessly fresh as well as a necessary indulgence. That's the takeaway from this gorgeous show that has been thoughtfully curated.
Museum hours: Tuesday-Friday, noon-8 pm; Saturday, 10 am-5 pm. Closed Sunday, Monday, and legal holidays. Seventh Avenue at 27 Street
Admission is free.