But before you start manscaping, keep someone else in mind: your friend from the other side. It's time to say hello to him, too.
Yes, we're talking about your butt.
"Thanks to Snapchat and sexting, people are more conscious over their appearance, and this includes the butt," says spa educator Ben Brown. Brown, who works at Bliss Spa, says shaving the buttocks region is hardly a new request, but has become more accepted and popular among men this year.
"Not only are men finding that it's more hygienic, but it's also more sightly and attractive," Brown adds.
Plus, it's more comfortable to sit on a bare butt. "Think about it: Clothing is a lot tighter now with men wearing skinnier things, like jeans," he says. "That's a lot of friction there. The more hair you have, the more uncomfortable you are."