International Male was a vendor of men's casual, office-casual, and some gallant clothing items which are or were at various price levels and which are and were generally geared to the dandy. Brawn of California, and all brands in its portfolio, is now owned by New Jersey-based group Hanover Direct, which purchased the company in 1987 when founder Gene Burkard retired.
The catalog originally carried a wide variety of men's underwear, but this was once spun off into a separate catalog, Undergear, which focused exclusively on men's underwear, swimwear, and some casual wear. The last mailed catalog of International Male was published in 2007. The brands are both available via their own websites, but the International Male site is now defunct and redirects to the Undergear site.
As of 2009, Hanover Direct consolidated these two product platforms under the Undergear label. Undergear is now the sole catalog and web site and incorporates the non-underwear items that would earlier have been in the International Male catalog-website. The selection of non-underwear clothing is quite limited in comparison to the former years (when International Male was its own separate catalog and website containing many items of clothing besides underwear and swimwear).
Over the years, many famous models and actors have posed for the catalog, such as Shemar Moore, Cameron Mathison, Charles Dera, Christian Boeving, David Chokachi, Gregg Avedon, Reichen Lehmkuhl, Rusty Joiner, Brandon Marcel and Scott King.
I guess it makes sense now that gay boys have so many more masturbation options, but I'm sad to see 'em go just the same. We owe the catalog company a lifetime of gratitude for introducing us to Brian Buzzini.
Michael Kleinman, editor of The Underwear Expert says,
“Years ago, brands didn’t sell direct to consumer online. As the years went on, if you had to choose, you’d buy from a discounter. Amazon does a huge underwear business.”UnderGear suffered the death of a thousand corporate cuts and today they are reduced to just discount items and a mere ghost of their former image on Facebook. It’s a sad-face ending to an iconic brand. But if you saved your vintage catalogues they can be auctioned on eBay for upwards of 2 figures (like $11). Former Olympic star, FKA, Bruce Jenner was once a cover guy, so take a look to see if you’ve still got that one. Cha-Ching!